Prévisions Cresc et J&J

The week of 16–22 March offers moderate positive tailwinds from two events (MUSCA DAYS wine festival at Pôle Sud and major Zénith concerts in mid-week), which typically generate pre/post-activity meal traffic. Weather is benign and typical for spring (neutral). However, these event-driven gains are substantially offset by a significant headwind: French consumer confidence has deteriorated sharply in early 2026, with spending intentions at historically low levels (−33 points, worst in Europe) driven by cost-of-living pressures and political uncertainty. Consumers are actively cutting discretionary spending, including dining out. The net effect is likely neutral: event footfall is balanced by consumer reluctance to spend, resulting in no significant revenue shift from the N-1 baseline. The algorithm's −11.8% estimate (26,905 € vs. 30,468 € N-1) reflects this realistic caution.